I help businesses grow through paid media that actually works.

14+ years of experience managing Meta Ads, Google Ads, and TikTok Ads, combining performance, brand awareness, tracking, and automation.

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Services

✓

From high-quality lead generation and ecommerce growth to brand awareness campaigns and clean tracking setups.

Who I am

I’m a paid media specialist with more than 14 years of experience in digital marketing. I started working in this field in 2011 and since then I’ve managed campaigns for different industries, business sizes, and objectives.

I’ve worked in multinational media and creative agencies like Initiative (IPG Mediabrands) or Grey, as well as in independent agencies. This has given me a very practical perspective: what looks good in theory doesn’t always work in real accounts, and good results come from structure, data, and constant optimization.

My role is not just to run ads, but to help businesses make better decisions with their advertising.

What I Can Help You With

Brand Awareness & Reach

I also work with brand awareness strategies, especially campaigns focused on reach and frequency. These campaigns are designed to maximize brand exposure, control ad repetition, and keep the brand visible over time. This approach is ideal for brand launches, top-of-funnel strategies, and businesses that want to stay top-of-mind while supporting performance campaigns.

Tracking & Measurement

Many campaigns underperform because tracking is incomplete or incorrect. I help implement and review Google Tag Manager, Meta Pixel and Conversions API, and Google Analytics 4, ensuring that key actions such as leads, purchases, and important user interactions are measured correctly.

Performance & Growth

I help businesses generate leads and sales through paid media, focusing on quality and profitability rather than just traffic or cheap results. This includes lead generation strategies using native lead forms with qualification logic or landing pages with properly implemented lead tracking events, as well as ecommerce campaigns optimized for purchase events and ROAS.

Automation & WhatsApp

For businesses that rely on fast response times, I help implement WhatsApp Business API connected to CRMs like Kommo or Pancake. This includes basic automation or bots that respond, qualify leads, and route conversations properly to sales teams.

If you already have campaigns running, I offer paid media audits designed to give you clarity. These audits cover audiences, creatives, messaging, age and behavior insights, seasonality, ROAS, budget allocation, customer journey, and media efficiency. You receive a clear document with practical recommendations that you can apply immediately, whether you continue working with me or with your internal team.

Audits & Consulting

How I Work

1. Understanding business

I usually start by understanding the business, the product or service, and the real objective behind the campaigns. From there, I review existing data, tracking, and accounts to identify gaps and opportunities.

2. Define a strategy

Once the foundations are clear, I define a strategy that aligns brand awareness, performance goals, and budget efficiency. Campaigns are structured in a way that allows learning, scaling, and optimization over time.

I work closely with clients, explaining decisions clearly and avoiding unnecessary complexity. Performance is reviewed constantly, not just by looking at numbers, but by understanding what those numbers actually mean for the business.

Experience & Credentials

I’m a Meta Certified Media Buyer and Google Ads Search Certified. More importantly, I’ve managed real budgets, real accounts, and real business challenges across different markets.